Paik Jong-won remains one of the most searched entertainment personalities associated with Yesan, South Chungcheong, South Korea and modern film culture.
Paik Jong-won is a South Korean chef, food researcher, entertainer, writer, essayist and businessman. He is the main host of the SBS's cooking television series which have the titles attached to his name: Baek Jong-won's Top 3 Chef King, Baek Jong-won's Food Truck and currently Baek Jong-won's Alley Restaurant.